The Drum (20 Nov 2018)
Tanqueray campaign shifts focus to the taste of its gin to stand out in competitive market
TANQUERAY has launched a a global campaign which it hopes will differentiate its gin on the basis of its taste. The multi-million pound ads feature blindfolded models holding a glass of gin to promote the idea that you don't need to see its iconic green bottle to know which brand you're drinking. ST LUKE'S handled creative. The campaign will be released to out-of-home sites and print and digital channels.
The Drum (01 Nov 2018)
Atomic wins Greater Anglia account
GREATER ANGLIA has awarded ATOMIC its creative account following a competitive pitch. The agency beat NOW and ST LUKE's in the process. Atomic will start working with the brand immediately ahead of its relaunch.
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