Marketing Communication News (31 Oct 2019)
Wavemaker Select wins Wessanen’s UK media account
WESSANEN has chosen WAVEMAKER SELECT to handle its media planning & buying account following a competitive two-month pitch. The agency defeated YONDER MEDIA and Reprise and the account moves from ELECTRIC GLUE and SMITHFIELD. Wavemaker Select has been tasked with planning and booking creative media communications in the UK market. Its primary focus will be on both digital and OOH channels.
Campaign (23 Sep 2019)
Caffe Nero "Kapow" by Isobel
ISOBEL has created a campaign for Caffe Nero to spice-up the perception of coffee-shop food in its biggest ever campaign. The ads aim to add drama to customers lunches with punch taglines like 'Soup with added bang'. It also comprises of out-of-home, print, digital, social and direct mail activity. SMITHFIELD handled the media.
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