Campaign (24 Oct 2018)
Engine to drop WCRS and Partners Andrews Aldridge brands
ENGINE is dropping its WCRS and PARTNERS ANDREWS ALDRIDGE brands to created a new integrated model. The change, to be made next year, will also see SLICE and SYNERGY cease to exist as separate entities. Engine's chief executive for Europe and Asia-Pacific Jim Moffat will lead the restructured UK business, with WCRS chief executive Matt Edwards to lead one of the divisions. Engine's chief strategy officer Pete Edwards will depart. MHP and MISCHIEF has unaffected by the move.
PR Week (04 Oct 2017)
Engine restructures into four business units to promote closer collaboration
MHP’s parent company Engine has announced a restructure, which will see the marketing services group become four units to encourage closer collaboration. MHP and MISCHIEF will come under Engine PR & Activation along with sports marketing agency SYNERGY and events consultancy SLICE. The other three business units announced are: Engine Creative & Content; Engine Digital, transformation, data and insight; and Engine Media.
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