Exclusive (15 Mar 2019)
SIDESHOW has appointed Oledia Challen as account director.
Campaign (23 Oct 2018)
HSBC's Richard Ayoade-fronted campaign is back with business rallying cry
HSBC has launched a new ad starring comedian Richard Ayoade to promote its UK commercial banking division. A 60-second ad by GREY in collaboration with JWT sees Ayoade delivering a monologue around the UK about why businesses need to be open to new opportunities. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business. The campaign is being supported by print, out-of-home, digital, social and podcast sponsorship activity. Media planning and buying was handled by PHD while SIDESHOW developed social content.
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