• News (2)
    Campaign (23 Oct 2018)

    HSBC's Richard Ayoade-fronted campaign is back with business rallying cry

    HSBC has launched a new ad starring comedian Richard Ayoade to promote its UK commercial banking division. A 60-second ad by GREY in collaboration with JWT sees Ayoade delivering a monologue around the UK about why businesses need to be open to new opportunities. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business. The campaign is being supported by print, out-of-home, digital, social and podcast sponsorship activity. Media planning and buying was handled by PHD while SIDESHOW developed social content.

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    Campaign (21 Jun 2018)

    HSBC calls social media pitch in the UK

    HSBC has announced a review of its social media account in the UK. The pitch is expected to be held at the beginning of July with J WALTER THOMPSON, OGILVY, WEBER SHANDWICK and SIDESHOW all hoping to win the £3m account. Incumbent WE ARE SOCIAL has declined to repitch.

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