Campaign (23 Oct 2018)
HSBC's Richard Ayoade-fronted campaign is back with business rallying cry
HSBC has launched a new ad starring comedian Richard Ayoade to promote its UK commercial banking division. A 60-second ad by GREY in collaboration with JWT sees Ayoade delivering a monologue around the UK about why businesses need to be open to new opportunities. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business. The campaign is being supported by print, out-of-home, digital, social and podcast sponsorship activity. Media planning and buying was handled by PHD while SIDESHOW developed social content.
Campaign (21 Jun 2018)
HSBC calls social media pitch in the UK
HSBC has announced a review of its social media account in the UK. The pitch is expected to be held at the beginning of July with J WALTER THOMPSON, OGILVY, WEBER SHANDWICK and SIDESHOW all hoping to win the £3m account. Incumbent WE ARE SOCIAL has declined to repitch.
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