Campaign (27 Aug 2019)
ActionAid builds maze to illustrate barriers women face in accessing justice
ACTIONAID is demonstrating the barriers women face to accessing justice with a maze pop-up. The activation running in London's Marble Arch on 29 August will include winding paths, locked doors and mirrors to represent issues such as deep-rooted misogynistic beliefs, outdated laws and unaffordable legal costs. Key stats and success stories will also feature. SENSE delivered the work.
Campaign (01 Aug 2019)
Next, Thatchers and Greenpeace among brand line-up at Camp Bestival
LIVE NATION and SJM's Camp Bestival saw a number of returning partners deliver activations to engage festivalgoers at Lulworth Castle. GREENPEACE brought its 'forest-friendly' skate ramp to the festival, offering training sessions, open-skate afternoons and a vegan café. Snacks brand Kind created a kinetic dance floor that powered charge points for phones from the movement. The activation was created by SENSE. THATCHERS brought a truck offering samples and an 'Apple Drop' game where people could test their agility by catching foam apples that dropped from the top of a wooden arch. NEXT brought back its 'Next lounge' offering face-painting, magic tricks and charging stations. IMMEDIATE MEDIA returned to promote a number of magazines including Cbeebies, Girl Talk and Match of the Day. LOL SURPRISE! created an immersive experience where children could take an exclusive first look at the new range of dolls, dress like their favourite character, visit a glitter station and walk on a catwalk.
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