Marketing Communication News (13 Nov 2018)
Iconic statues wrapped up against cold for 8th Wrap Up London campaign
SENSE has created the 8th Christmas campaign for charity Hands on London to promote its annual coat collection Wrap Up London. Consumers are encouraged to donate unwanted coats to the charity so they can be given to the homeless, refugees, the elderly and victims of domestic violence who are at risk of death from the winter cold. The agency has 'wrapped up' famous statues across the country in iconic red coats. The campaign runs from 12-14 November.
Campaign (21 Aug 2018)
Cornish rum Dead Man's Fingers 'celebrates craniums' for London launch
SENSE has created a new activation for independent rum brand Dead Man's Fingers. It is opening a pop-up barbershop in London, themed around 'craniums' in the hope that it can launch the rum brand with a fresh identity that breaks from 'pirate and palm tree' imagery. 'SkullCuts' will offer visitors hairstyles and scalp treatments to encourage pride in their craniums. It runs in Shoreditch from 21 August to 23 August.
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