Exclusive (06 Feb 2019)
SENSE has promoted Annabel James to the position of senior account manager.
Campaign (15 Jan 2019)
Economist extends 'Never stop questioning' TV ads into experiential push
THE ECONOMIST has released a new experiential campaign to London Victoria station. Using its 'Never stop questioning' proposition, which originally rolled out through TV ads, the publishing brand has created a display which features thought provoking questions. Passersby can interact with the screen to find out the answers and receive a printed QR code which will take them to the full article on The Economist's website. SENSE created the experiential execution and PROXIMITY devised the TV advertising.
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