Campaign (19 Jun 2019)
Direct Line "Film on 4 sponsorship" by Saatchi & Saatchi London
DIRECT LINE has launched a series of idents for its sponsorship of FILM ON 4. Created by SAATCHI & SAATCHI, the ads take on the form on dramatic movie trailers, and see employees in a Direct Line call centre speaking to customers about their insurance claims which all contain iconic movie references. The 5, 10 and 15-second spots nod to films such the Wizard of Oz, Speed and The Godfather. MEDIACOM handled media for the work. Direct Line has signed a 12-month deal which will see it exclusively sponsor all films on Channel 4, E4 and More4, as well as screenings on Film4 before 9pm.
Campaign (18 Jun 2019)
Publicis Groupe hires Ben Mooge as UK creative chief
SAATCHI & SAATCHI, LEO BURNETT and PUBLICIS.POKE's holding company Publicis Groupe has appointed HAVAS' executive creative director Ben Mooge to the role of chief creative officer in a newly-created, UK group-wide role. He will report to Annette King and be responsible for the Groupe's creative community. The CCOs of each Publicis Groupe agency will report into Mooge as well as their agency CEOs. Mooge will move around different agencies but be primarily based at its Chancery Lane offices alongside Saatchi & Saatchi and Leo Burnett. Mooge joins in September.
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