The Drum (19 Dec 2018)
Betway personifies the notion of 'having a hunch' with charismatic, sports-mad mascot
BETWAY has released its first campaign from SAATCHI & SAATCHI since appointing the agency in August. The ad features a betting fan's personified hunch which tells him which players he thinks will win. It plays on the idea that a similar 'Hunch' exists in every sports better's brain and encourages them to heed it. Three 30-second executions will roll out to TV accompanied by social, display, radio and print activity.
Campaign (18 Dec 2018)
Saatchi & Saatchi wins Siemens Home Appliances global account
SIEMENS HOME APPLIANCES has awarded its global advertising account to SAATCHI & SAATCHI. The agency will lead Siemens brand advertising strategy and creative services and the account will be run from the its offices in Dusseldorf and China.
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