Campaign (11 Apr 2019)
Häagen-Dazs commits to gender inclusivity in global review
GENERAL MILLS is looking for a global agency for Häagen-Dazs, ending its relationship with SAATCHI & SAATCHI. The agency held the account since 2015 but will not be repitching. Häagen-Dazs is running the review directly. It is aiming for a more provocative approach to marketing and it would require agencies taking part in the review to demonstrate a commitment to gender inclusion through the balance of its workforce and agency culture.
Campaign (13 Mar 2019)
Campaign calls on adland to Stand Up To Cancer
STAND UP TO CANCER is encouraging 105 agencies, media owners, publishers and trade bodies to take part in a combined marathon distance race in less than two hours. The race will take place on 25 July at the Olympic Park Community Track and see teams of four run a 400-metre lap. The event is being promoted by CAMPAIGN through a 60-second spot, created by SAATCHI & SAATCHI, that sees global editor-in-chief Claire Beale calling on adland to get involved whilst limbering up and refueling on champagne.
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