Campaign (07 Mar 2018)
VCCP named lead agency for Harveys and Bensons for Beds
HARVEYS and BENSONS FOR BEDS have appointed VCCP as their integrated creative agency, tasking the agency with developing a new brand proposition and creative including in-store marketing focusing on the shopper journey. MCCAN MANCHESTER is the incumbent. The brands have also appointed IPROSPECT to help drive SEO and social content strategy. RP2 continues to operate as the brands' media agency.
The Drum (26 Feb 2018)
Harveys and Bensons for Beds name all-agency marketing team
HARVEYS and BENSONS FOR BEDS have appointed an agency team to help boost it towards its goal of becoming Britain's number one bed and home furnishing retailer. VCCP, IPROSPECT and Kazoo have been appointed to work alongside incumbent media agency RP2 to develop a new marketing strategy, which will see VCCP devise a joint brand proposition and creative; iProspect driving SEO and social media content; and Kazoo overseeing external communications.
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