Little Black Book (02 Jan 2019)
Nakd Bar Blows Couple's Minds and Makes a Big Purple Mess
NATURAL BALANCE FOODS has launched its first ever TV ad campaign for its Nakd snacks brand. Mind. Blown by RECIPE sees a man take his girlfriend to a doctor's surgery after she takes a bite of a Nakd bar and ends up frozen in a state of astonishment. The doctor discovers her mind has been well and truly blown by the bar. Struggling to believe the doctor's words, her boyfriend tries it for himself and ends up in the same way. The TV campaign will be supported by in-store promotions, POS, PR, sampling and social media activations to amplify the 'Mind. Blown' messaging for consumers. Media was handled by TOTAL MEDIA.
Campaign (08 Oct 2018)
Axa launches branded content push featuring Sue Perkins with Sky and News UK
AXA has created a series of documentaries featuring comedian Sue Perkins for its latest brand campaign. It hopes that the videos will demonstrate to consumers the role Axa is playing in new technology. The content will feature on SKY and NEWS UK platforms, which have both additionally been tasked with creating shorter versions of the content for TV, print and radio channels. Content was produced by RECIPE and HAVAS MEDIA brokered the deal on behalf of Axa.
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