• News (17)
    Campaign (08 Oct 2018)

    Axa launches branded content push featuring Sue Perkins with Sky and News UK

    AXA has created a series of documentaries featuring comedian Sue Perkins for its latest brand campaign. It hopes that the videos will demonstrate to consumers the role Axa is playing in new technology. The content will feature on SKY and NEWS UK platforms, which have both additionally been tasked with creating shorter versions of the content for TV, print and radio channels. Content was produced by RECIPE and HAVAS MEDIA brokered the deal on behalf of Axa.

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    Marketing Communication News (20 Sep 2018)

    888sport launches new campaign created by Recipe

    888 Sport has rolled out a new campaign from creative agency RECIPE. The new ad encourages prospective betters to gamble with confidence. The spot is set in a mock-Coliseum and sees a sports fan ignore everyone from friends to sports stars, relying on his own research to ultimately place his bet successfully.

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