Exclusive (15 May 2019)
RECIPE has appointed Toby Evea to the role of business director.
Campaign (04 Mar 2019)
Renault partners Sky Sports for campaign starring Jeff Stelling
RENAULT has launched a targeted ad campaign featuring SKY SPORTS presenter Jeff Stelling. The campaign saw Stelling driving around lifelong MAN CITY fan Jimmy Dolan to a Super Sunday match in a Kadjar, chatting about football and meeting former City players along the way. Sky Media, Sky Sports and MANNING GOTTLIEB developed the deal and the ad debuted during the live Premier League matches on 3 March. Activity will run until 31 March as part of an extension of Renault's current sponsorship of Sky Sports' coverage. The campaign by RECIPE will be targeted to Renault's chose audience using Sky AdSmart and AdVance advertising platforms to further reach and drive engagement. Different versions of the ad will run on TV and online, with an extension of the campaign running on Sky Sports' website and social media.
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