Campaign (16 Oct 2018)
How 20th Century Fox is using street art to promote Bohemian Rhapsody
TWENTIETH CENTURY FOX has rolled out a new activation at the UNIVERSITY OF WEST LONDON to mark the release of its new film Bohemian Rhapsody. An entire side of the university's Paragon building has been covered in a Queen-inspired mural, set to appear for the whole of October. RAPPORT handled media planning and buying for the campaign, which Regency Enterprises and Global Street Art also worked on.
Marketing Communication News (05 Jun 2018)
LEGO Star Wars Uses the Force in Hi-Tech Gesture Based DOOH Mall Campaign
LEGO has launched a digital out-of-home campaign to promote the latest Star Wars film. Shoppers are invited to build the galaxy using Lego bricks on a digital screen, assigning them a higher score on the 'force meter' according to how quickly they build. The campaign was created by INITIATIVE. The agency also handled media planning and buying along with RAPPORT.
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