Marketing Communication News (11 Dec 2018)
Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign
SPOTIFY has stepped up its end of year 'Wrapped' campaign by displaying Premium users' personal Wrapped stats on DOOH sites in New York, London, Paris, Toronto, Berlin and Australia. Users who submit their stats will have their listening habits for 2018 and their profile picture displayed on screens, including London's Piccadilly Lights. Live data is used by DOOH campaign management platform OpenLoop to distribute creative to the media owners across the various cities. The campaign will run until 31 December. UM LONDON handled media planning and RAPPORT oversaw media buying.
Campaign (16 Oct 2018)
How 20th Century Fox is using street art to promote Bohemian Rhapsody
TWENTIETH CENTURY FOX has rolled out a new activation at the UNIVERSITY OF WEST LONDON to mark the release of its new film Bohemian Rhapsody. An entire side of the university's Paragon building has been covered in a Queen-inspired mural, set to appear for the whole of October. RAPPORT handled media planning and buying for the campaign, which Regency Enterprises and Global Street Art also worked on.
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