• News (66)
    Campaign (16 Oct 2018)

    How 20th Century Fox is using street art to promote Bohemian Rhapsody

    TWENTIETH CENTURY FOX has rolled out a new activation at the UNIVERSITY OF WEST LONDON to mark the release of its new film Bohemian Rhapsody. An entire side of the university's Paragon building has been covered in a Queen-inspired mural, set to appear for the whole of October. RAPPORT handled media planning and buying for the campaign, which Regency Enterprises and Global Street Art also worked on.

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    Marketing Communication News (05 Jun 2018)

    LEGO Star Wars Uses the Force in Hi-Tech Gesture Based DOOH Mall Campaign

    LEGO has launched a digital out-of-home campaign to promote the latest Star Wars film. Shoppers are invited to build the galaxy using Lego bricks on a digital screen, assigning them a higher score on the 'force meter' according to how quickly they build. The campaign was created by INITIATIVE. The agency also handled media planning and buying along with RAPPORT

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