The Drum (03 Aug 2017)
Rapp UK launches new Hastings Direct TV Campaign
RAPP has released a new CGI campaign for HASTINGS DIRECT reinforcing the brand's reputation as a straightforward and dependable insurance provider. 'You Know Where You Stand' and 'Clear Skies Ahead' centre on the insurance provider's simplicity and transparency in order to show consumers they can trust the brand to take care of all sorts of insurance needs. The ads will run on ITV, ITV2 and C4 and will be supported by a multichannel digital drive.
Campaign (06 Jul 2017)
Rapp UK creates emotive global TV spot for the International Committee of the Red Cross to raise awareness of the organisation
RAPP has launched a global TV spot for the INTERNATIONAL COMMITTEE OF THE RED CROSS AND THE INTERNATIONAL RED CROSS AND RED CRESCENT MOVEMENT. The work was created from real footage of the charity addressing crises around the world and is set to a soundtrack of drumming. Moments of silence between the drum track coincide with the symbols of the red cross or crescent appearing on screen symbolising the peace and hope that the organisations bring to those effected by disasters. As the ad contains no spoken word it can easily be understood across the globe. Digital production agency Tinderflint also worked on the campaign.
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