Exclusive (13 Dec 2019)
R/GA has promoted Lachlan McDonald to the role of head of technology, EMEA.
Campaign (11 Dec 2019)
R/GA finds 'sweet spot' for AI Christmas cards after bizarre beginnings
R/GA has created a set of Christmas cards using machine learning. The agency explored the greeting messages a program powered by AI would produce and turned these into festive cards. The program was fed with familiar festive songs, greetings and sayings. Among the messages returned were 'Christmas waves a Nutcracker' and 'Don't get the tinsel'. The cards will be sold online with all profits donated to a coding school for refugees and disadvantaged people.
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