Campaign (19 Jun 2019)
Publicis Sapient appoints John Maeda as chief experience officer
PUBLICIS SAPIENT has announced the appointment of John Maeda as chief experience officer and the 'tech whisperer' who will help creatives and technologists collaborate. Maeda is also an author and global of head computational design at AUTOMATTIC. He was previously design partner at Kleiner Perkins Caufield & Byers. His appointment will mean replacing Donald Chestnut and he will be based in Boston. Maeda will be tasked with elevating Publicis Sapient’s performance in product, experience and design.
Campaign (18 Apr 2019)
Grey Goose encourages consumers to celebrate all moments in life
GREY GOOSE has launched a global brand platform, Live Victoriously, following a response to consumer demands for 'more authentic and relatable luxury brands'. The platform is aimed at consumers who are not bothered about impressing others, choosing instead to celebrate moments that matter to them personally. The positioning will be supported by 15 and 30-second ads showing people enjoying a cocktail with a friend, restaurant staff catching up with a shift and two people having fun playing the drums. The ads will be shown on VoD platforms for SKY, CHANNEL 4 and AMAZON throughout April. MullenLowe US created the spots while PUBLICIS SAPIENT worked on global digital and social strategy. Grey Goose launched the platform in bars across London and New York by having comedians pose as bartenders.
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