Campaign (18 Apr 2019)
Grey Goose encourages consumers to celebrate all moments in life
GREY GOOSE has launched a global brand platform, Live Victoriously, following a response to consumer demands for 'more authentic and relatable luxury brands'. The platform is aimed at consumers who are not bothered about impressing others, choosing instead to celebrate moments that matter to them personally. The positioning will be supported by 15 and 30-second ads showing people enjoying a cocktail with a friend, restaurant staff catching up with a shift and two people having fun playing the drums. The ads will be shown on VoD platforms for SKY, CHANNEL 4 and AMAZON throughout April. MullenLowe US created the spots while PUBLICIS SAPIENT worked on global digital and social strategy. Grey Goose launched the platform in bars across London and New York by having comedians pose as bartenders.
The Drum (22 Feb 2019)
Publicis Sapient names Nigel Vaz as global CEO
PUBLICIS SAPIENT has promoted Nigel Vaz to the role of global chief executive officer.
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