Campaign (10 Aug 2017)
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The Drum (18 Jul 2017)
Tourism Ireland unravels 77-metre tapestry to mark Game of Thrones series launch
TOURISM IRELAND has partnered with HBO to produce a tapestry based on scenes from the popular drama, Game of Thrones. The idea was conceived by PUBLICIS LONDON in order to promote Northern Ireland as a key set location for the series. The 77-metre long tapestry will be hung in the Ulster Museum and depicts scenes from the show including the Red Wedding. Tourism Ireland will share pieces of the tapestry piece by piece as the latest season is being broadcast. Social will also play a role in the campaign.
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