The Drum (21 Mar 2018)
Swiss cough drop brand Ricola yodels for Publicis Worldwide as new creative agency partner
PUBLICIS LONDON has been appointed as the global lead agency for strategy by RICOLA. Publicis Zürich has been tasked to lead its global creative and digital account and Poke London is the global agency for all digital communications. The agencies have been tasked with developing broadcast, digital activation and integrated content.
Campaign (07 Feb 2018)
Lastminute.com launches flamingo ads for 'Whatever makes you pink' campaign
LASTMINUTE.COM has kicked off a new campaign starring fun-loving pink flamingos. The work, created by PUBLICIS, includes a 20-second spot which explains how flamingos are not born pink but become that colour through doing things they love (i.e through their diet of eating shrimp). It runs under the strapline 'do whatever makes you pink', a nod to the brand's signature colouring. It will be supported by FACEBOOK and INSTAGRAM activity plus OOH ads, with the campaign marking the brand's 20th anniversary. MANNING GOTTLIEB OMD handled media planning and buying.
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