Campaign (10 Jun 2019)
Publicis London, Poke and Arc merge into single integrated agency
PUBLICIS LONDON, POKE and ARC are merging to form an integrated agency Publicis.Poke. The agencies will be based at 82 Baker Street and restructured internally to deliver an 'audience-centric' service offering a wide range of disciplines to new and existing clients. Publicis Worldwide UK's chief executive Nick Farnhill will lead the merged entity supported by managing director Trent Patterson, whilst Dave Monk has been appointed executive creative director and Nicolas Roope appointed creative chair. All three will report to Farnhill. Sol Ghafoor has been named head of strategy at Publicis.Poke.
PR Week (04 Jun 2019)
MSL London hires Kaper founder Chris McCafferty as CEO
MSL LONDON has hired Chris McCafferty as its new chief executive officer. McCafferty, the founder of PR agency Kaper, will join on the 16 September. He takes over from James Parsons who has left after five years. McCafferty will report to Annette King, UK chief executive officer of MSL owner PUBLICIS, and Guillaume Herbette, global chief executive officer of MSL. Strategic development director James Warren has become interim general manager until McCafferty starts in September.
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