Campaign (07 Aug 2018)
Renault revives 'Va va voom' campaign with Thierry Henry idents on Sky
RENAULT is bringing back Thierry Henry and its popular 'Va va voom' campaign for a series of SKY SPORTS Premier League football sponsorship idents. The work will see Henry follow real football fans throughout the season, running under the hashtag '#withyoualltheway. The campaign will be created by PUBLICIS and promote the car marque's Clio, Captur and Mégane RS models. MANNING GOTTLIEB will handle media planning and buying.
Campaign (19 Jul 2018)
Lenovo hires Publicis Media for global media business
LENOVO has appointed PUBLICIS to oversee its global media strategy, planning and buying account. The agency has created a dedicated client unit, Lenovo One Media, to handle the account which will sit within and be led by Spark Foundry and Performics. The appointment marks a consolidation of the business, and will see Lenovo One Media oversee traditional and digital media and global reporting and tools for Lenovo's B2B and B2C brand as well as MOTOROLA. The tech giant previously worked with various media agencies and holding companies across its global markets.
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