Campaign (17 Apr 2019)
Tourism Ireland "Glass of thrones" by Publicis London
TOURISM IRELAND has unveiled six installations that use the art of stained glass making to preserve the legacy of Game of Thrones after its final series. Every series of the popular show was filmed in Northern Ireland. Created by PUBLICIS LONDON, the pieces, which depict key moments from the show, will appear in locations around Belfast creating a new pilgrimage for fans. OMD handled media for the campaign.
Campaign (10 Apr 2019)
Lastminute.com spreads in-housing gospel after insourcing media
LASTMINUTE.COM is launching Playbook, a consultancy that will assist other brands through the process of in-housing parts of their media and marketing operations. The brand has brought most of its own media in-house across Europe. It has previously worked with MANNING GOTTLIEB OMD. The company will continue to work with agencies on above-the-line campaigns including PUBLICIS LONDON. SPARK FOUNDRY handled media for its 'Whatever makes you pink' campaign last year. Playbook will be part of a new media company that will sit within Lastminute called Forward alongside The Travel People, its media and trading business. Chief commercial officer for media and partnerships, Alessandra Di Lorenzo has been appointed Playbook chief executive.
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