Campaign (29 Aug 2017)
McDonald's awards digital innovation work to Publicis.Sapient and Capgemini
MCDONALD’S has picked PUBLICIS.Sapient alongside tech consultancy Capgemini to provide technology innovation services such as kiosk ordering, mobile ordering and customer-friendly apps. The Publicis/Capgemini alliance held off competition from other large consulting and technology firms to service the fast food retailer.
Campaign (22 Mar 2017)
PUBLICIS has named Emma Rush, the managing director at CHEMISTRY, as managing director, data services and transformation. Additionally, the agency has appointed Jason Fletcher and Marcus Iles, also from Chemistry, as group creative directors.
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