The Drum (28 Mar 2019)
Nando's erects giant loyalty card billboards to remind public to claim free meals
NANDO'S has launched an out-of-home campaign to encourage customers to 'cash in' their reward points for free meals. Created by KARMARAMA, the campaign sees giant reward cards placed onto billboards across the country. Customers are encouraged to pull the cards off the wall and claim a meal for 10 people or instead just use the ones sat in their pockets. On social, viewers are challenged to try and screenshot a gif where the card appears for a split second to win a free meal. The campaign will run until 5 May. PRETTYGREEN handled PR, while ESSENCE and KINETIC handled media.
Campaign (14 Mar 2019)
Three Brexit bus warns of potential roaming fees
THREE sent a branded bus around London to show how much customers could save on roaming charges with its service. PRETTYGREEN devised the stunt which highlights that Three customers could save £187m, based on the number of its customers who travelled in the EU in 2018 and used the service. The work aims to show that Three will continue to offer roaming benefits, even if roaming charges in Europe change due to Brexit.
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