Campaign (31 Jul 2018)
Diageo launches data-responsive outdoor campaign for five brands
DIAGEO has released a new responsive outdoor campaign for Gordon's, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider. The brand advertised and the creative will change based on criteria like the time of day and the weather, and will also be targeted by location to appeal to specific local audiences. The ads will run Thursday to Saturday every week from July to December. It was created by CARAT and POSTERSCOPE.
The Drum (04 Jul 2018)
Posterscope promotes Gill Huber
POSTERSCOPE has promoted Gill Huber to chief client officer with immediate effect. He was previously head of marketing and communications. Huber's new role will see him overseeing growth in the strategy and marketing teams.
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