The Drum (16 Mar 2018)
Posterscope UK CEO Stephen Whyte steps into global role as founder Annie Rickard announces retirement
POSTERSCOPE has announced that its founder Annie Rickard is retiring from her global roles as global president and MKTG global chairman. Chief executive officer Stephen Whyte will assume additional responsibility for Posterscope Worldwide as its next global president.
Campaign (11 Oct 2017)
Guinness uses social data to target brand fans at their watering holes
GUINNESS has launched an out-of-home campaign to target fans based on their location, behaviour and affinity to the brand. Planned by CARAT and POSTERSCOPE, in partnership with Locomizer, the campaign uses mobile data from apps, Instagram and TWITTER to identify audiences that have a passion for sports, pubs and Guinness. It then pinpoints their locations. To support the campaign, Guinness messaging will also appear on roadside digital six-sheets skewed towards these "behavioural hotspots", with creative by ABBOTT MEAD VICKERS BBDO.
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