Marketing Communication News (21 Sep 2018)
William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing
WILLIAM HILL has launched its first ever digital out-of-home campaign to promote its new partnership with Anthony Joshua, who recently signed up to be its brand ambassador on a one-year contract. William Hill outdoor ads will display a countdown to Joshua's big match against gellow boxer Alexander Povetkin on 22 September. POSTERSCOPE and VIZEUM collaborated to create the campaign.
Marketing Communication News (11 Sep 2018)
Pandora unveils first dynamic OOH campaign to launch new Regal Tales and Grains of Life collections
PANDORA is launching its Regal Tales and Grains of Life collection with a dynamic OOH campaign. The spots, devised by POSTERSCOPE and CARAT, will direct passersby to their nearest Pandora store. Five different creatives will run on digital six sheets and full motion video screens in malls.
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