• News (143)
    Campaign (11 Oct 2017)

    Guinness uses social data to target brand fans at their watering holes

    GUINNESS has launched an out-of-home campaign to target fans based on their location, behaviour and affinity to the brand. Planned by CARAT and POSTERSCOPE, in partnership with Locomizer, the campaign uses mobile data from apps, Instagram and TWITTER to identify audiences that have a passion for sports, pubs and Guinness. It then pinpoints their locations. To support the campaign, Guinness messaging will also appear on roadside digital six-sheets skewed towards these "behavioural hotspots", with creative by ABBOTT MEAD VICKERS BBDO.

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    Campaign (11 Oct 2017)

    Posterscope, PSI and MKTG help The Whitfield Street Soup Kitchen create mental health clinic

    POSTERSCOPE, PSI and MKTG join forces to help the Whitfield Street Soup Kitchen to crowd fund resources to hire a mental health professional to work at the kitchen on an on-going basis. They also hope to build a private consultation room, hoping this provides a model for other soup kitchens. They are raising funds via the crowd funding site Chuffed. The news was announced on World Mental Health Day, which took place on 10 October.

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