Campaign (22 Nov 2018)
Talon wins Havas' OOH media buying business
TALON has been appointed by HAVAS MEDIA GROUP to handle its out-of-home media buying. Havas moves the account from POSTERSCOPE after more than 20 years. Talon will handle all buying, including for Adcity, focusing on OOH planning and smart data. Talon will begin working with Havas in January 2019.
Marketing Communication News (21 Sep 2018)
William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing
WILLIAM HILL has launched its first ever digital out-of-home campaign to promote its new partnership with Anthony Joshua, who recently signed up to be its brand ambassador on a one-year contract. William Hill outdoor ads will display a countdown to Joshua's big match against gellow boxer Alexander Povetkin on 22 September. POSTERSCOPE and VIZEUM collaborated to create the campaign.
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