Campaign (17 Apr 2019)
Mirum swallows Possible UK
POSSIBLE is disappearing in the UK and merging with Mirum to form a single digital experience and innovation agency called Mirum UK. The new agency will be a standalone brand within the WUNDERMAN THOMPSON network. Possible's UK group chief executive Chris Daplyn has been appointed chief executive of Mirum UK and will report to Wunderman Thompson global chief executive Mel Edwards. Mirum's managing director Antti Lauronen is leaving without a job to go to. The full leadership team will be announced in the new few months and former staff from Mirum and Possible will be co-located in June. The global Possible brand will remain a standalone brand within Wunderman Thompson and will continue to exist for key clients in specific markets.
Campaign (17 Dec 2018)
MediaMonks poised to beat WPP to Braun digital account
PROCTER & GAMBLE is set to appoint MediaMonks to handle Braun's digital advertising account. MediaMonks, which was acquired by Sir Martin Sorrell's S4 Capital was pitching against WPP's POSSIBLE for the brand, but they are now out of the running.
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