Campaign (24 Oct 2019)
Portas picks up Shoeaholics
PORTAS has been appointed by Kurt Geiger-owned online retailer Shoeaholics after a three-way pitch. The agency is relaunching the brand with a new identity under the tagline 'A playground for the shoe obsessed'. It will be supported by a major creative campaign in spring 2020.
The Drum (18 Sep 2019)
Sainbury's Tu's challenges old 'codes' of workwear to empower women
SAINSBURY'S has launched 30-second ad to promote its autumn workwear range. The TU ad, created by PORTAS, stars everyday women with different backgrounds and careers who have thrown out traditional codes of workwear in favour of feeling good at work. It is narrated in a poetic fashion, describing the modern working woman. It follows on from its 'Summer of Love Yourself' campaign that celebrated body diversity.
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