Exclusive (01 Dec 2017)
PORTAS has promoted Sophie Flinder to the role of commercial director.
Campaign (21 Nov 2017)
Debenhams hires Mother to kick off 'social shopping' marketing strategy
DEBENHAMS has appointed MOTHER as its strategic, creative and design agency. The agency won the account following a competitive pitch against MCGARRYBOWEN, PORTAS and KARMARAMA. Mother replaces J WALTER THOMPSON and will be responsible for expanding Debenhams' brand identity and positioning it as a destination for 'social shopping' where the retail experience is 'confidence-boosting, sociable and fun'. CARAT, the media planning and buying account holder, was not affected by the review.
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