The Drum (17 Apr 2018)
DriveTribe seals first major partner in Audi tasked with telling electric vehicle stories
AUDI is to push its electric vehicle plans and products through a partnership with start up automotive publisher DriveTribe. The deal comes ahead of the launch of the Audi e-tron later this year. The publisher has announced that it is open to promotional and brand opportunities from the automotive industry to help secure its future. The Audi partnership, which will run from April until the end of the year, will be supported by planning agency PHD.
PR Week (17 Apr 2018)
Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'
VOLKSWAGEN has kicked off a global agency review as it looks to create regional 'powerhouses' and a new marketing strategy. The car manufacturer is planning the launch of several new products and services, and hopes that the agency restructure will support and streamline an increased marketing output. The review only applies to Volkswagen vehicles and does not affect any other brands. PHD MEDIA is the only agency to have been assured its relationship with the advertiser will not change. ADAM&EVE/DDB is also one of the incumbents.
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