Campaign (04 Feb 2019)
TBWA and PHD land Singapore Airlines
SINGAPORE AIRLINES has handed its global accounts to TBWA and PHD. The five-year partnership is estimated to be worth £38-£77m in billings. ZENITH was the incumbent on the business and repitched for the account. The pitch included creative, media, strategy, content, website/app development and production.
Campaign (01 Feb 2019)
Lego ad break on ITV returns for The Lego Movie 2
WARNER BROS has teamed up with ITV to create a bespoke ad break promoting The Lego Movie 2. Emmett, a character from the film, will be seen talking about how he would love to have his own ad break before the break actually starts. Official brand partners including DFS, MCDONALD'S and LEGO will include film characters in their own ads during the ITV break. PHD brokered the partnership. The promotional campaign for the film will also include a partnership with THE SUN which will see Emmett write 'upbeat' articles for the paper.
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