Campaign (08 Aug 2018)
Volkswagen "GTI superdrives" by Tribal Worldwide London
VOLKSWAGEN has collaborated with navigation app Waze for a campaign highlighting its new GTI vehicle range. It focuses on the joy of driving by pushing consumers towards scenic routes to everyday destinations, discovered by Waze. The app also tells users the best time of day to make a journey with its planned drives feature. It was created by TRIBAL WORLDWIDE with PHD handling media.
PR Week (08 Aug 2018)
HSBC reviews global PR agency roster
HSBC is reviewing its global PR accounts. Its global corporate and public affairs account are understood to be unaffected by the review, although it is reportedly looking for an agency to take on a UK public affairs brief. HSBC is currently reviewing its social media account and recently changed its media agency, choosing PHD over 13-year incumbent MINDSHARE.
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