Campaign (04 Dec 2019)
Edinburgh Gin sends meteors flying in debut TV campaign
EDINBURGH GIN has launched its first TV ad, as part of its multi-million pound “Filled with Wonder” campaign. Created by BRIGHT SIGNALS, the 40-second spot leads the viewer through changing perspectives, opening on a blossoming flower bed which transforms into a party in Edinburgh before the camera zooms out to show the night sky above the city, where three meteors zoom above Edinburgh Castle. The ad premiered on 3 December at 6pm in a projection on The Dome, Edinburgh. It appeared on TV during First Dates on CHANNEL 4, alongside a bespoke animated ident. The TV ad is being supported by OOH executions and social media activity. The campaign aims to grow awareness of the brand's 18-strong collection, which the company says is the biggest offered by any gin brand on the market. PHD MANCHESTER handled media.
Prolific North (28 Oct 2019)
Manchester City sack PHD following influencer ad embarrassment
MANCHESTER CITY has ceased working with PHD MANCHESTER after ridicule over a recent advert. The brief was passed on to third-party supplier Tribe who made a call for influencers to showcase an electrifying atmosphere at the Etihad stadium. However, friction arose where it seemed to imply that home fans were less likely to attend matches due to the club playing lesser known teams. It is said that the club were unhappy the ad went out without their knowledge and felt there was a lack of cooperation.
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