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Samaritans Small Talk Saves Lives Campaign Aims to End Suicide in the UK
SAMARITANS has released a new campaign encouraging everyone to use small talk to reach out to those who may be suffering from suicidal thoughts. The charity wants to end suicide in the UK with a particular focus on rail environments. It has partnered with organisations including British Transport Police and NETWORK RAIL for the campaign and is rolling out outdoor and influencer advertising to support the spot. Created by PEGASUS, the ad sees a woman start a conversation with a stranger who looks like he might be considering harming himself.
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