Campaign (24 Oct 2018)
Engine to drop WCRS and Partners Andrews Aldridge brands
ENGINE is dropping its WCRS and PARTNERS ANDREWS ALDRIDGE brands to created a new integrated model. The change, to be made next year, will also see SLICE and SYNERGY cease to exist as separate entities. Engine's chief executive for Europe and Asia-Pacific Jim Moffat will lead the restructured UK business, with WCRS chief executive Matt Edwards to lead one of the divisions. Engine's chief strategy officer Pete Edwards will depart. MHP and MISCHIEF has unaffected by the move.
Press Release (11 Oct 2018)
BBH and St Luke’s Communications take top prizes in Ocean Outdoor’s annual digital creative competition
OCEAN OUTDOOR has awarded BBH and ST LUKE'S COMMUNICATIONS the top prizes for its digital creative out-of-home competition. BBH created a game for SWOON which gave consumers the opportunity to win a piece of furniture by staring at their favourite on a screen. St Luke's rolled out a digital campaign which transformed people into red ribbons when they moved in front of a screen for The National Aids Trust. MCCANN LONDON also won a prize for its work for MICROSOFT XBOX, as did PARTNERS ANDREWS ALDRIDGE for its campaign for the Spinal Injuries Association.
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