Campaign (20 Sep 2019)
Pablo wins Citroen and launches debut ad during Rugby World Cup
CITROEN has added PABLO to its agency roster, after a competitive pitch, and launched an ad to coincide with the Rugby World Cup. The spot launched on 20 September and features rugby union referee Nigel Owens taming a wild bear. It will be supported by social media activity and run throughout the tournament, possibly extending till afterwards. The 60-second ad is designed to illustrate how Citroën's new C5 SUV is comfortable yet great for off-road driving. The work will run across the UK, France, Italy and Japan with MEDIACOM handling media.
Campaign (11 Sep 2019)
Holland & Barrett switches marketers and pauses agency review
HOLLAND & BARRETT's global chief marketing officer Caroline Hipperson has left the business and been replaced by Nick Collard who has been appointed to the role of chief customer and digital officer. The health retailer has thus paused its advertising review until Collard is in place next month. Agencies have been involved in chemistry meetings and were due to pitch. Incumbent PABLO is defending the account.
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