Campaign (31 Jan 2019)
CP&B London appoints Pablo's Dave Day as ECD
CRISPIN PORTER & BOGUSKY has appointed Dave Day to the position of executive creative director. He will join in March from PABLO and replaces Russell Ramsey who has held the position on an interim basis since June. Kristin Armstrong has also been appointed as head of production & operations.
Campaign (29 Jan 2019)
Holland & Barrett to tackle menopause after winning TfL diversity campaign
HOLLAND & BARRETT has won TFL's diversity campaign competition. The health and beauty retailer's campaign, created by PABLO, will focus on the menopause and be supported by £500,000 worth of ad space from Exterion Outdoor and JCDecaux across the TFL network. The competition asked brands to come up with campaigns that reflected London's diversity and included women from all backgrounds, that moved away from harmful gender stereotypes. The 'Me.No.Pause' campaign aims to encourage women to speak out about their menopause experiences and Holland and Barrett staff have been trained on the topic to help customers seeking advice.
MOTHERCARE's work celebrating mothers, created by MCGARRYBOWEN and running under the tagline 'Unseen Mums', came in second place and will receive £50,000 of digital ad space on the transport network. The campaign will focus on the post-birth body rarely portrayed in marketing.
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