Campaign (21 Jun 2019)
Bupa appoints MullenLowe London to create mental-health campaign
BUPA has hired MULLENLOWE LONDON to work on a new project that will promote the company's mental health services. The agency beat HAVAS LONDON and PABLO in a pitch, although the appointment will not affect the brand's 20-year relationship with ENGINE, which holds the main advertising account.
Campaign (03 Jun 2019)
Carlsberg UK picks Be Heard as first lead digital agency
CARLSBERG UK has appointed Be Heard as its first digital agency, which will cover all brands. Be Heard's scope will include content and advertising, influencers, digital strategy, data, insights and user experience. The agency will work alongside FOLD 7 and PABLO which are existing creative agencies for the brand. ISBA assisted with the process and there was no incumbent.
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