Campaign (19 Nov 2019)
Carat lands Beiersdorf UK media business
BEIERSDORF has handed its UK and Ireland media planning and buying account to CARAT. Incumbent WAVEMAKER, which had worked with the personal care giant for seven years, did not repitch for the business. OMD reportedly pitched against Carat.
Campaign (04 Nov 2019)
All Mariah Carey wants for Christmas is... Walkers
WALKERS has launched its biggest Christmas campaign to date with the help of Mariah Carey. The 60-second ad by AMV BBDO sees Carey performing her classic tune All I Want for Christmas on a set. Once the shoot finishes, Carey gives out gifts to the crew and goes to grab the last bag of crisp. However, she is confronted by a man dressed as an elf who reaches for the same packet. They have an awkward back and forth until Carey sings a high note to emerge victorious. The campaign debuted in a TWITTER Promoted Trent Spotlight takeover on 2 November followed by the TV debut during ITV's The X Factor: Celebrity. It will run across TV, VoD, digital and social media. OMD handled media.
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