Campaign (15 May 2019)
Disney poised to call global media review after Fox takeover
DISNEY is to launch a global media review in the coming weeks, calling a closed pitch with incumbents only. OMD, CARAT, and MINDSHARE will be among those pitching for the account. The procurement-led process will reportedly be advised by MediaLink and is expected to complete by the end of 2019.
Campaign (07 May 2019)
McDonald's "Great tastes of America 2019" by Leo Burnett London
LEO BURNETT recruited Bobby Farrelly to direct four 30 second spots for the MCDONALDS' 'Great Taste of America' campaign revival. Each advert has someone from either New York, Mississippi, South Carolina and Kansas City talking about flavours from their region. It ends with the strapline "Sorry, America." when it reveals that the burgers are only available in the UK. OMD handled media.
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