Campaign (24 Sep 2018)
The Guardian adds 'support us' message to advertising
THE GUARDIAN has launched a new campaign, 'Subscribe to change', to encourage people to support the newspaper in its plight to hold the powerful to account. Running for five weeks, the campaign aims to boost its number of subscribers and encourage financial support. KARMARAMA has created a 30-second spot that reminds viewers of the times Guardian reporting has influenced change and describes the paper as a 'space worth supporting'. It will be shown across independent cinema, VOD, high-impact OOH spots, YOUTUBE and owned channels. OLIVER worked on the wider campaign which will cover DOOH, print, social, programmatic display, search, email and retail. Media planning and buying was handled by PHD.
The Drum (01 Aug 2018)
Oliver announces creative appointments
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