Campaign (27 Apr 2020)
Lynx brings in Anthony Joshua and AJ Tracey to celebrate 25 years of Africa
LYNX is marking the 25th anniversary of its Africa variant by teaming up with boxing champion Anthony Joshua, grime star AJ Tracey and YouTuber Calfreezy. A 30-second TV spot, running under the tagline 'Hot since 95', heads down memory lane to celebrate iconic trends of the 90s and 00s. The work is the brainchild of OLIVER creatives who supported Unilever's in-house creative agency U-Studio. Lynx has launched limited edition anniversary products with Snapcodes that open up a series of VR lenses, and is sponsoring the NHS Charities Together Cup.
Campaign (24 Apr 2020)
Mediamonks appoints James Tracy as head of embedded production
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