The Drum (09 Nov 2018)
Martin Freeman gets his skates on to show that Vodafone's got 'Christmas Covered'
VODAFONE has unveiled another ad featuring brand ambassador Martin Freeman. Its Christmas spot sees the actor enter into a blissful ice skating sequence after a near-disaster is resolved using Vodafone 4G internet connection. He reveals that he has forgotten to buy a relative a Christmas present and panics, before his girlfriend goes online using her smartphone and purchases a gift. OGILVY UK created the ad while WAVEMAKER handled media. The two agencies comprise WPP's Team Red, a bespoke unit for Vodafone.
The Drum (08 Nov 2018)
Why Boots is marrying beauty and thoughtfulness in its emotive Christmas campaign
BOOTS' Christmas campaign encourages consumers to buy personalised gifts for their loved ones. Repurposing 'She's The One' by Robbie Williams so the lyrics describe the relationship between a teenager and her mother, the emotional spot charts their difficulties and enduring connection. After seeing her mother singing while wearing bright red lipstick, the daughter buys her mother a red lipstick for Christmas. OGILVY UK created the work which will air on TV on 10 November, supported by print, PR, in-store and social activity. Boots Health & Beauty magazine will also feature campaign advertising.
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