The Drum (12 Feb 2019)
Digitas hires James Whatley as strategy partner to add ‘different dimension’ to team
The Drum (04 Feb 2019)
British Airways turns 100 with 'a love letter' to Britain that definitely isn't about Brexit
BRITISH AIRWAYS has launched a 90-second film to celebrate its 100th birthday. The spot, created by Team Horizon at OGILVY and WAVEMAKER, celebrates modern Britishness and stars a host of celebrities from actress Olivia Colman to boxer Anthony Joshua. The stars are depicted boarding a 'BA100' plane and each mention a trait of modern Britishness to be proud of including architecture, politeness, and Yorkshire puddings. The campaign, BA's biggest since 2012's 'Don't Fly', will run in the UK and US across TV and digital.
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