The Drum (20 May 2019)
Boots puts a spin on glossy summer ads as it commits to championing body confidence
BOOTS has launched a campaign challenging the typical summer body stereotypes. The advert, created by OGILVY, sees two women laughing off the idea of being 'summer ready' and heading to their destination. The spot is set to a version of Diana Ross' 'I'm Coming Out' and is part of the retailer's ongoing efforts of body confidence marketing. The ad also marks the start of a summer-long campaign with activations set to run across ATL TV, print, PR & influencer marketing, loyalty and more.
The Drum (16 May 2019)
Ogilvy UK taps Facebook’s Shishir Patel as ECD as it revamps its creative process
OGILVY UK has appointed Shishir Patel to the position of executive creative director. He joins from FACEBOOK and will report to chief executive creative director Jules Chalkley. Patel will work primarily on the agency's BRITISH AIRWAYS account.
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