The Drum (17 Jun 2019)
British Gas: Share That You Care by Ogilvy UK
BRITISH GAS has launched a new campaign which highlights the struggles of unpaid carers. A three-and-a-half-minute film, created by OGILVY UK, uses a split screen to see a carer and their friend's responses to the same questions given in separate interviews. The friends are then shown the footage of the carers' interviews, showing how the way they present themselves on the outside differs from how they are coping on the inside. The work runs under the hashtag ''#ShareThatYouCare'.
Campaign (31 May 2019)
Coke celebrates 'positive energy' for you'll never guess which product
COKE has launched an experiential campaign to support the roll out of its new energy drink. Created by MKTG, the brand took over THE O2 and launched a flash mob in Piccadilly Circus. This will be followed by a TV ad, created by OGILVY, which sees dancers moving to the track Circle Up by Party Favor, boosted by the new energy drink. The promotional activity also includes a partnership with SPOTIFY, which will include an energetic playlist and sampling at UK festivals. Media was handled by MEDIACOM.
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