The Drum (13 Nov 2017)
TK Maxx plans to spray snow over lucky customers' houses as Christmas campaign commences
TK MAXX has got customers on the hunt for its special White Christmas snow globes in order to win themselves a 'snow-covered' home. Along with a humorous 60-second ad, the discount retailer has revealed the details of its treasure hunt competition which will see lucky winners receive artificial snow delivered to their door in time for Christmas. The campaign will run in the UK, Ireland, Germany and Poland across print, digital, social, mobile, PR and experiential. The TV spot, created by WIEDEN & KENNEDY, will be followed by a second installment on 13 December showing the results of its snow competition. MINDSHARE handled media for the campaign, with OGILVY PR overseeing PR and Energy looking after experiential activity.
PR Week (03 Nov 2017)
Ogilvy PR hires head of influencer marketing
OGILVY PR has appointed Rahul Titus to the role of head of influencer marketing. He moves over from MEDIACOM where he held the same role and will report to managing partner for digital, social and content, Jai Kotecha.
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