PR Week (02 Jun 2017)
Ogilvy PR pledges to bring media planning rigour to influencer work with ADAM
OGILVY PR has unveiled an Advanced Data Analytical Model (ADAM) which will increase precision when identifying influencers for campaigns run by agencies connected with the Ogilvy group. Ogilvy believes ADAM’s algorithm prioritises engagement over reach, which will allow brands to weigh activities and spending based on the anticipated results of a campaign.
DecisionMarketing (03 Feb 2017)
OgilvyOne brand set to be ditched in global revamp
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