The Drum (02 Aug 2017)
Martin Freeman returns as Vodafone’s Mr Interruption, held up in an underground car park
VODAFONE has released the latest instalment of its 'Mr Interruption' campaign by OGILVY & MATHER. The latest ad, titled 'The Chase', once again stars actor Martin Freeman but instead of a tropical island backdrop he now finds himself in an underground car park. Freeman is shown being held up by a suspect gang while a bystander calls the police for help. The spot promotes Vodafone's indoor coverage. MEC handled media. The TV ad will be shown on ITV and will be supported by digital, social, press and radio spots.
Campaign (27 Jun 2017)
Cadbury picks VCCP as lead global agency
CADBURY has appointed VCCP as its new global ad agency following a competitive pitch process. VCCP triumphed after pitches from SAATCHI & SAATCHI, OGILVY & MATHER and WIDEN & KENNEDY. Incumbent agency FALLON did not repitch. VCCP will act as the full service partner agency for the Cadbury portfolio in the UK and Ireland and will preside over Cadbury’s global brand strategy and creative direction.
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