The Drum (25 Sep 2017)
Meet the octogenarian bagel mistress of New York Bakery Co’s biggest campaign since launch
THE NEW YORK BAKERY COMPANY has launched a £4m campaign fronted by an 82-year-old swearing, smoking bagel shop owner called Edna. Created by NOW, 'The Woman Who Runs New York' film will be supported by digital, social and PR activity.
Exclusive (12 Jun 2015)
NOW MEDIA has promoted Vicki Smart to digital account manager.
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