Evening Standard (30 Oct 2019)
NOW has promoted Katie Bird to the role of creative.
Campaign (10 Oct 2019)
Carwow appoints TBWA\London to £5m advertising account
CARWOW has named TBWA\LONDON as its creative & strategic agency following a competitive pitch. The agency beat VCCP and NOW in the pitch for the £5m account. CREATURE previously worked with the brand on a project basis. TBWA has been tasked with educating potential buyers on Carwow's product experience, which offers a different way of buying vehicles. It will also create a new brand platform for the UK, as well as an integrated campaign launching before Christmas that will include TV, radio, digital video and social media.
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