Campaign (11 May 2018)
Butlins plans chemistry meetings
BUTLINS' review of its advertising account is progressing, with chemistry meetings with six agencies scheduled for next week. It is expected that three agencies will then be invited to pitch for the business in early June. The incumbent NOW has resigned the account.
Campaign (16 Apr 2018)
Butlin's launches ad agency search ahead of five-year marketing plan
BUTLINS has announced a review of its advertising account before it initiates a five-year brand re-positioning campaign. It hopes a new agency and new marketing strategy will re-invigorate the brand. NOW, the incumbent, has been invited to re-pitch for the business but has not confirmed whether it will. Other agencies have been contacted but no competitors have been confirmed yet as the review is still in its early stages.
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