The Drum (31 Aug 2017)
Heinz Yellow Mustard rolls out NFL UK Playbook with Media BountyHEINZ YELLOW MUSTARD has launched an integrated four-month marketing campaign to promote its role as the ‘official mustard sponsor’ of the NFL. The campaign promotes Heinz Yellow Mustard as the “go-to condiment” for game day favourites such as hot dogs and burgers. Developed by creative social agency Media Bounty, the campaign features an Ultimate Playbook which explores the various rules and regulations of the NFL, explaining terms such as touchdown and fumble. Fans will be encouraged to upload their ‘ultimate play’ to the Ultimate Playbook for the duration of the NFL’s London games season for a chance to win a trip to the Super Bowl LII in Minneapolis. Activity will run across print, social and outdoor channels, with POS and shippers to feature in Tesco stores. OMD handled planning, while MULTIPLY was responsible for supporting social activity.
The Drum (09 Jun 2017)
Tennent's biggest ever campaign sees it create funny solutions to everyday problems with 'Here to Serve'
TENNENT'S has launched a humorous new campaign that hails Scottishness. In its biggest brand push to date, the 'Here to Serve' campaign, developed by LUCKY GENERALS, kicks off with an ad that explores Scottish currency. It depicts a man fed up of being ridiculed for using Scottish notes, despite being a legal tender, and announces that a Tennent's Currency Exchange will be set up at Hampden Park in Glasgow ahead of Scotland going head to head with England in the World Cup qualifier. The campaign centres around funny solutions to everyday problems, and includes outdoor billboards across Central Scotland including one that states 'free pens' and an arrow pointing to a bookmakers next door. Other planned activity includes a tie up with LASTMINUTE.COM; a spin off of popular YOUTUBE series 'Will It Blend?' entitled, 'Will it Fry?'; a new pack design and more. Tennents' Scottish agency group, Wire, Bright Signals, D8, MULTIPLY, REPUBLIC OF MEDIA and Badaboom, also worked on the campaign.
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