Campaign (08 Feb 2019)
Danone taps MullenLowe Open for baby brands CRM and digital account
NUTRICIA has appointed MULLENLOWE OPEN to manage the CRM and digital account for Cow & Gate and Aptamil. The agency won the business in a pitch against the incumbent Unlimited Group agencies THINGS UNLIMITED and PROPHECY UNLIMITED, aswell as BBH and Valtech. MullenLowe Open will start work immediately on Cow & Gate Baby Club, and will work on Aptamil's AptaClub later in the year.
Campaign (25 Jan 2019)
MullenLowe Group lands Sennheiser global integrated business
SENNHEISER has names Mullenlowe Group as its global agency of record. The account will be jointly run from London and Boston. MULLENLOWE LONDON will handle strategy and creative development, MULLENLOWE OPEN will be responsible for retail and customer experience activation while Mullenlowe Mediahub will handle media planning and buying.
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