The Drum (21 Feb 2019)
Dunelm places the Umehs at the heart of its 'Real Families' campaign
DUNELM has continued with its 'Our Homewares, Your Home' campaign with a new ad highlighting its role in helping customers create a home they love. Created by MULLENLOWE LONDON, the 30-second spot features the Umehs family as they discuss the decor of their home bought from Dunelm. The campaign launched on 20 February and will run across TV, display, FACEBOOK, YOUTUBE and INSTAGRAM. GOODSTUFF handled media.
Campaign (12 Feb 2019)
Winston Fletcher Fiction Prize "Great stories aren't told in headlines" by MullenLowe
MULLENLOWE has devised a striking poster campaign to promote the Winston Fletcher Fiction Prize. The ads play on the fact that the prize will go to someone from the advertising and marketing industry, who will have to write a 4,000 word entry rather than a single headline to be in with a chance of bagging an award. They distill the plots of classic novels into single headlines. George Orwell's Animal Farm becomes 'Communist Pigs. Literally Communist Pigs', while Tolkien's The Lord of The Rings is renamed 'Dudes Cross World to Throw Ring In Volcano'.
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