Campaign (10 Jul 2020)
COVID-19: Lynx "Smell ready" by MullenLowe London
LYNX has launched a 60-second spot which sees men coming out of lockdown. Created by MULLENLOWE, the ad sees men so adapted to staying indoors that they literally sink into their sofas, fall in love with characters on the TV and go up in flames at the sight of daylight. When the men step outside and begin meeting women again there are many mishaps: turning to ice at the sight of a smile or a malfunctioning loud speaker at a socially distanced date. The ad encourages people coming out of lockdown to at least 'Smell Ready'.
Campaign (06 Jul 2020)
COVID-19: Govt partners brands including Boots, BT, O2 and Vodafone for 'Enjoy summer safely' campaign
THE GOVERNMENT has teamed up with various brands for its 'Enjoy Summer Safely' campaign created by MULLENLOWE. The campaign revolves around a 60-second TV ad, debuting on ITV, which sees businesses from hairdressers and cafes to clothes shops and heritage sites opening up to customers. Brands including BOOTS, DOVE and CIF ran the message 'Enjoy Summer Safely' underneath their logos on London's Piccadilly Lights. The work will also include radio, print, OOH, digital display and social media activity. MANNING GOTTLIEB OMD handled media.
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