PR Week (12 Feb 2019)
Online estate agent Yopa retains MSL
YOPA has retained MSL has its strategic consumer PR agency following a three-way pitch. The agency will work with Yopa's in-house team to bring to life its new 'Smooth Move' brand positioning, which promotes its offering to estate agents of a full home-moving service for a fixed fee.
Campaign (04 Dec 2018)
Pampers recruits Paloma Faith for return of 'Thank you midwife' campaign
PAMPERS has recruited Paloma Faith to record a version of festive song Silent Night for a 40-second Christmas ad that contributes to its '#ThankYouMidWife' campaign. Created by SAATCHI & SAATCHI, the spot is a montage of moments showing midwives help mothers through labour, gifting them 'unsilent nights', and highlights the work midwives continue deliver during the Christmas period. Faith sang alongside the ThankYouMidwife choir, made up of UK parents and influencers, for the track which is available to download. With each download, Pampers will donate £1 to the Royal College of Midwives Benevolent Fund, and with each 1,000 shares of #ThankyouMidwife social media posts, the brand will makeover a midwife staffroom. MSL and PUBLICIS MEDIA also worked on the campaign.
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