Campaign (11 Dec 2017)
Ikea awards CRM and digital account to Proximity London
IKEA has awarded PROXIMITY LONDON its UK & Ireland CRM, web and social media account after a competitive pitch. LIDA is the incumbent and ends its seven-year relationship with the Swedish furniture retailer. Other agencies involved in the pitch were DIGITASLBI and MRM METEORITE.
Campaign (10 Nov 2017)
First round pitches for IKEA's CRM and digital review taking place
IKEA has announced the first round of pitches for it's CRM and digital review will take place on 16-17 November. The agencies pitching against each other are LIDA, PROXIMITY, MRM METEORITE and DIGITASLBI. The second round of pitches have been scheduled for mid-December. Lida is the incumbent for the CRM account.
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