Campaign (18 Jul 2019)
Mother wins Thinkbox creative account after four-way pitch
THINKBOX has named MOTHER as its creative agency following a four-way pitch. The agency defeated BBH LONDON, LEO BURNETT and Wonderhood Studios in a pitch handled by AAR. THE RED BRICK ROAD previously handled the account. Mother will be working on a TV campaign planned for later this year.
The Drum (26 Jun 2019)
The Body Shop brings on three agencies to help it shout about its purpose-based heritage
THE BODY SHOP has appointed three new agencies to help rejuvenate the brand. Its aim is for MOTHER, One Green Bean and Forpeople to help communicate its heritage as a pioneer of brand activism. They do not take over from an incumbent but will bring the brands purpose to life through an omnichannel experience. One Green Bean will handle global PR strategy and creative delivery, Mother will lead brand and creative strategy and ATL development and Forpeople will deliver brand identity, global retail design and packaging design. The brand wishes to connect staff and customers closely to its social causes and ethical products.
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