Campaign (22 Oct 2018)
Sky appoints Mother to agency roster
SKY has awarded its creative account to MOTHER following a four-way pitch. The agency will create an integrated campaign for Sky TV and rearticulate the brand's market-leading TV proposition. BROTHERS & SISTERS previously handled Sky TV's advertising but will continue to work on Sky VIP. WCRS has retained Sky Mobile and Broadband following the review.
The Drum (10 Oct 2018)
KFC: Disclaimer, it's time to get messy
KFC has released another tongue-in-cheek campaign to woo consumers following a minor crisis. The fast food brand has been the centre of recent concerns about data privacy, so it has rolled out a new ad for the Dirty Louisiana burger - back by popular demand - which includes a 'dirty disclaimer'. The ad has been released in press and online channels, while a 10-second spot promoting the burger will also appear on digital OOH sites nationwide. MOTHER created the work.
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