Campaign (09 May 2018)
American Express hits TV (and Shoreditch) to launch new brand platform
AMERICAN EXPRESS has launched a new campaign, created by OGILVY & MATHER and Mcgarrybowen New York, which brings together its consumer, corporate and merchant businesses. The 'Powerful backing' campaign includes a 30-second ad which debuted on SKY SPORTS during Amex-sponsored football team Brighton and Hove Albion's Premier League match against MANCHESTER UNITED, while a 60-second version will air during this week's Gogglebox on CHANNEL FOUR. The work will run for six weeks. Supporting activity includes an OOH mural by artist Josephine Hicks erected in London's Shoreditch, and data-driven digital OOH spots running across London, Manchester, Birmingham, Glasgow, Cardiff and Sheffield. MINDSHARE handled media planning and buying for the campaign, while MOMENTUM WORLDWIDE worked on activation and THE BROOKLYN BROTHERS handled content.
Campaign (21 Feb 2018)
Momentum hires new chief operating officer
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