Campaign (24 Oct 2018)
Engine to drop WCRS and Partners Andrews Aldridge brands
ENGINE is dropping its WCRS and PARTNERS ANDREWS ALDRIDGE brands to created a new integrated model. The change, to be made next year, will also see SLICE and SYNERGY cease to exist as separate entities. Engine's chief executive for Europe and Asia-Pacific Jim Moffat will lead the restructured UK business, with WCRS chief executive Matt Edwards to lead one of the divisions. Engine's chief strategy officer Pete Edwards will depart. MHP and MISCHIEF has unaffected by the move.
PR Week (13 Aug 2018)
AkzoNobel and Mischief part company as Dulux owner hires new UK agency
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