Campaign (16 Jul 2019)
Mindshare is expected to give up Fox account in Europe
MINDSHARE will not defend the £150m FOX account it currently holds in Europe. The decision comes as DISNEY reviews its £3.2bn global media planning and buying requirements. WPP is not expected to pitch for Disney's business except in Asia, where Mindshare will defend the Star TV service in India. WPP is seeking to avoid conflict with other clients such as Comcast, owner of NBCUniversal and Sky, currently handled by ESSENCE and MEDIACOM respectively. Disney acquired Fox's entertainment assets earlier this year.MediaLink is advising on the review, and RFPs for the Americas, Europe and Asia-Pacific were sent out in June. OMD is the major incumbent on Disney, while Dentsu Aegis Network, Publicis Media and WPP are leading incumbents on Fox.
Campaign (08 Jul 2019)
Surf "Perf with Surf" by Adam & Eve/DDB
SURF has teamed up with last years Love Island winner Dani Dyer for a new tongue-in-cheek campaign. The ad follows her as she struggles with stains such as ketchup sporting a distressed smile. All the while she repeats the mantra 'Perf with Surf'. The video by ADAM & EVE/DDB will feature across TV, online video and social media. MINDSHARE handled media for the campaign.
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