Campaign (17 Jun 2019)
Three Mobile appoints MRM McCann London to customer experience account
THREE MOBILE has appointed MRM MCCANN LONDON as its lead customer experience agency in the UK. The move comes after a competitive pitch process run by AAR. It will work alongside Three's above-the-line agency WIEDEN & KENNEDY and its social media lead GRAVITY ROAD. MRM will also work beside MINDSHARE who handles Three's media planning & buying. The agency has been tasked with working on Three's 5G launch later in the year and its 'Phones are good' campaign.
Campaign (11 Jun 2019)
PHD UK names Jeremy Pounder as head of Discovery
PHD has appointed Jeremy Pounder to head Discovery, the agency's insight, tech and marketing science division. He was most recently the director of futures at MINDSHARE. Pounder will set the direction of PHD's planning holding responsibility over data, marketing science, audience insights, tech and ad ops.
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