Campaign (16 Jan 2018)
Lucozade Sport and Anthony Joshua to host outdoor workout
LUCOZADE SPORT has partnered with IBF World Heavyweight champion boxer Anthony Joshua to host an outdoor fitness class to get people exercising. The brand has also teamed up with Our Parks, a programme that offers free outdoor workouts around the country. The workout will be taking place on 18 January, with the time and location yet to be confirmed. The activity is part of Lucozade Sport's 'Made to move' campaign by GREY LONDON and MEDIACOM which launched in 2016.
Campaign (15 Jan 2018)
Innocent Drinks experiments with programmatic OOH buying to promote Super Juice range
INNOCENT DRINKS is trialling a fresh digital out-of-home programmatic buying method which allows it to target audiences based on geo-location data. MEDIACOM developed the automated trading desk technology and Innocent will be the first UK brand to use it. The campaign will light up DOOH screens in cities such as Manchester, London and Birmingham to promote its new Super Juice range. Each screen will be provided with a unique schedule by day and hour based on audience data collected from mobile devices by data specialists Mobsta. MediaCom will be rolling out the technology to other clients in the coming months.
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