Campaign (15 May 2020)
Lloyds Bank "By your side" by Adam & Eve/DDB
LLOYDS BANK has rolled out a 30-second spot showing its support of Mental Health UK. Created by ADAM&EVE/DDB, the ad sees people with sticky notes on their heads that address a different mental health issue. They ask questions about how the issue might affect their life, raising awareness of common symptoms. The ad aired during ITV's Who Wants to be a Millionaire and will be supported by radio and social media activity. MEDIACOM handled media.
Campaign (14 May 2020)
MediaCom wins Duracell global media account
DURACELL has handed its global media planning and buying business to MEDIACOM following a competitive pitch. STARCOM is the incumbent and did not repitch. The majority of the process, handled by ID Comms, was completed before the coronavirus lockdown. MediaCom will take on the account from 1 July and will oversee 32 markets, including China, the UK and the US.
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