Campaign (16 Jul 2019)
Mindshare is expected to give up Fox account in Europe
MINDSHARE will not defend the £150m FOX account it currently holds in Europe. The decision comes as DISNEY reviews its £3.2bn global media planning and buying requirements. WPP is not expected to pitch for Disney's business except in Asia, where Mindshare will defend the Star TV service in India. WPP is seeking to avoid conflict with other clients such as Comcast, owner of NBCUniversal and Sky, currently handled by ESSENCE and MEDIACOM respectively. Disney acquired Fox's entertainment assets earlier this year.MediaLink is advising on the review, and RFPs for the Americas, Europe and Asia-Pacific were sent out in June. OMD is the major incumbent on Disney, while Dentsu Aegis Network, Publicis Media and WPP are leading incumbents on Fox.
Campaign (12 Jul 2019)
MediaCom's Toby Jenner named global CEO of Wavemaker
WAVEMAKER has appointed MEDIACOM's global chief operations officer Toby Jenner to the role of global chief executive officer. He will take up his new role in September. Wavemaker has been without a global CEO since December.
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