Campaign (18 Nov 2019)
Tesco delivery driver takes nostalgic trip through Christmases past
TESCO's Christmas ad promotes it's delivery service as part of its centenary celebrations. The 90-second ad, created by BBH, sees a delivery driver on his last shift before Christmas. After driving through a string of lights, an electric shock takes his van into a time warp, where he visits Dickensian London, Downing Street during Churchill's tenure, and a 90s rave among others. The spot debuted on ITV with media handled by MEDIACOM. Shorter versions of the ad will run alongside press, OOH, in-store, radio, digital and social media activity, plus a Snapchat AR lens and FACEBOOK arcade game. PR and experiential work will see Tesco delivery vans appear in random places such as on the roof of a cottage. The supermarket has partnered with ITV, CHANNEL 4 and SKY NEWS on cameo appearances from the driver which will appear those channels.
Campaign (15 Nov 2019)
Group M disbands mPlatform in shake-up to improve 'consistency'
ESSENCE, MEDIACOM, MINDSHARE and WAVEMAKER owner Group M is disbanding its data & technology division mPlatform as part of a shake up of the WPP media group's operations. Group M's new global chief executive Christian Juhl has made a number of internal appointments with new job responsibilities that focus on several areas including improving operations, and creating a shared services centre and a tech innovation unit. Juhl wants the group's technology offering to be more consistent and to build 'a powerful collective intelligence capability' to support the four media agencies. Around 5000 people currently work at mPlatform. Close to 4000 practitioners in search, social, programattic and digital advertising operations will move to become an independent team within Group M's shared services centre. The rest of the mPlatform team will join staff from 2Sixty in a new technology innovation arm. Essence co-founder Andrew Shebbeare will become chief technology officer for the unit.
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