Exclusive (13 Oct 2017)
MEDIACOM UK has appointed Kerry King as head of investment.
Campaign (10 Oct 2017)
Unruly partners with MediaCom over new cultural research
MEDIACOM has partnered with video ad tech firm Unruly on proprietary research to help brands understand deep cultural insights about consumers. Unruly said it will use MediaCom’s Cultural Connections research, together with its own tools on emotional data and insights, to help advertisers understand why certain video content works in some markets but not others. The new cultural insight tool will roll out first across Asia-Pacific next month, before hitting the UK and US later this year.
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