Campaign (13 Feb 2019)
Betfair takes viewers inside players' minds for 'Play smart' push
BETFAIR's latest campaign draws parallels between how professional footballers anticipate play and the way punters measure odds. 'Play Smart' by LEO BURNETT comprises of three online films featuring footballers from ARSENAL, Barcelona and Juventus. In one ad, Arsenal's keeper Bernd Leno uses a Sherlock Holmes-style technique to anticipate how striker Pierre-Emerick Aubamayang will shoot the ball. The campaign will be supported on social channels including FACEBOOK, INSTAGRAM, TWITTER and YOUTUBE with a series of tactical shorter edits designed to drive viewers to watch the three club films. MEDIACOM planned and bought UK media.
Travel Weekly (13 Feb 2019)
Ad agency banks £1.2m with travel account wins
M3 has picked up three new travel accounts following the appointment of travel expert John Donnelly as non-executive director. The agency was hired by Affordable Car Hire to overhaul its branding for its 15th birthday and reflect its expansion into motorhomes and motorbikes. It also won the media planning business for Solos Holidays, previously held by MEDIACOM, which includes PPC, acquisition marketing and tailored creative. Finally, the agency was picked by boutique holiday brand Long Travel to implement offline and online marketing campaigns and SEO optimisation to boost website traffic and lead generation.
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