The Drum (13 Apr 2018)
MediaCom wins Kenneth Green Associates brief
Campaign (12 Apr 2018)
MediaCom scoops £425m Sky media account across Europe
SKY has chosen MEDIACOM as the agency to oversee its £425m media buying account for Europe. The agency fought off competition from ZENITH and CARAT for the lucrative account. MediaCom already had responsibility for Sky's £300m UK buying account and the appointment sees the agency expand its remit. IPROSPECT is the incumbent for search media buying which will now be handed over to MediaCom. The Italian market plus outdoor media buying, currently handled by RAPPORT were not included in the review. Most of Sky's media buying in Europe was already handled by Group M agencies.
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