• News (1414)
    Campaign (10 Aug 2018)

    MediaCom recruits ex-iProspect MD Felicity Long

    MEDIACOM has hired Felicity Long as managing director of its Connected Execution digital activation division. Long will start her new position on 1 October and joins from IPROSPECT. She will be responsible for setting the digital vision, products and service requirements for Connected Execution to focus on paid search, paid social and programmatic buying.

    Read Full Article

    The Drum (09 Aug 2018)

    Mars consolidates global media with WPP dealing a blow to Publicis and OMD

    MARS has ended its global media review, consolidating all its media planning and buying with GroupM. GroupM's MEDIACOM has retained the account, but Publicis Groupe's STARCOM and OMD lose the business. All three incumbent were invited to repitch for the account and GroupM will take over all proceedings in January 2019.

    Read Full Article