Campaign (05 Jan 2018)
Webuyanycar "Be more like Phillip Schofield" by Brothers and Sisters
WEBUYANYCAR.COM has rolled out the second ad in its 'Be more like Philip Schofield' campaign. The 30-second spot features "the most loved man in Britain" zip-lining to the opening of a library to cut the ribbon in record time, comparing his performance to Webuyanycar.com's service which enables customers to sell their cars within an hour of getting a quote. Other ads in the campaign, created by BROTHERS AND SISTERS, feature Schofield stroking a kitten and the erection of a giant topless statue of him in Webuyanycar's offices. Media was handled by MEDIACOM MANCHESTER.
Campaign (08 Dec 2017)
Webuyanycar.com "Big Phil" by Brothers and Sisters
WEBUYANYCAR.COM has released an unusual new ad which suggests that the company's mantra is to be more like TV presenter and 'nicest man in Britain' Phillip Schofield. Created by BROTHERS & SISTERS, the 60-second spot sees Webuyanycar.com workers decorating its offices with bunting and balloons adorned with the presenter's face and erecting a large topless statue of him, whilst the narrator explains some of the benefits of selling cars to the company which Schofield would approve of. The main ad will be followed by shorter spots in the new year which show Schofield in a series of 'being nice' situations. MEDIACOM MANCHESTER handled media planning and buying for the campaign.
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