Prolific North (23 May 2019)
Media Agency Group secures Love Island fashion deal for I Saw It First
I SAW IT FIRST has announced it will be the exclusive fashion partner for ITV show Love Island after winning a competitive pitch. MEDIA AGENCY GROUP brokered the deal that will see the female contestants wear the brands clothes and be styled by them for key events. It will also have a presence on the shows click-to-buy app.
Prolific North (26 Mar 2019)
4Sales and Media Agency Group broker new Made in Chelsea deal
CHANNEL FOUR has revealed a new commercial deal for reality TV show Made in Chelsea. The 2019 activity will include sponsorship by SENSODYNE across all series, repeats and ALL4, while a brand partnership with Never Fully Dressed will see cast members dressed in the brand's clothing range and posting about it on their social channels. The MIC cast will also appear in a Never Fully Dressed ad which will run during the programme's airing, as well as on E4 and on All4, on which viewers will be able to shop the fashions as they appear on screen. The partnership was brokered by MEDIA AGENCY GROUP.
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