The Drum (10 Oct 2016)
Mick Style promoted as first chief executive for MEC Manchester
MEC MANCHESTER has promoted its managing director Mick Style to the newly created role of chief executive officer. Emma Slater, the current deputy managing director will move up to fill his empty position, while Simon Price will become the deputy managing director. Style will lead the agency across the Northern English region and focus on driving new business and specialist services development. Slater will take over the day-to-day management of the agency. Additionally, Josie Saville has been promoted from head of strategy to managing partner for agency operations, and Mark Brogan has also been promoted to managing partner in charge of the agency’s AV activation output.
The Drum (28 Jun 2016)
Vimto makes use of Snapchat's Sponsored Lens feature as part of teen-focused rebrand
VIMTO is using Snapchat’s Sponsored Lens feature to appeal to teens. Part of the ‘#toadoff’ rebrand campaign for Vimto Remix, the filter allows users to create animated toad versions of themselves. MEC MANCHESTER and DRIVEN created the campaign, which will run into July.
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