Campaign (15 Nov 2018)
Comparethemarket.com reviews CRM
COMPARETHEMARKET.COM has put its CRM account out for pitch. HAVAS HELIA, PROXIMITY and MRM MCCANN will compete for the business in a process handled by AAR. In December 2016, the brand brought the majority of its CRM in-house with the rest handled by VCCP.
Campaign (09 Nov 2018)
Direct Line Group retains MRM McCann for below-the-line account
DIRECT LINE GROUP has retained MRM MCCANN as its below-the-line agency following a competitive pitch. The agency beat HAVAS to retain the account which includes the Churchill, Direct Line, Green Flag and Privilege brands. MRM McCann will continue to work alongside Direct Line Group's above-the-line agencies SAATCHI & SAATCHI and WCRS.
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