Prolific North (05 Nov 2018)
Aldi teases Christmas campaign with coke, carrots and a cliff-hanger
ALDI has brought back its Kevin the Carrot character for its Christmas campaign. Kevin first appeared in the retailer's festive spot back in 2016 when he made a treacherous journey across a dinner table in an effort to meet Santa, then returned in 2017 in a Murder of the Orient Express-themed quest for love. Created by MCCANN, this year's ad sees Kevin driving a fairy-light-decorated red truck, suspiciously similar to the COCA-COLA Christmas truck, which veers off track and ends up teetering on the edge of a cliff. It is revealed that the truck's trailer contains a crate of fellow carrots which could slide out and fall into the abyss. The ad ends on a cliffhanger, with the hashtag '#SaveKevin' appearing on screen. UM MANCHESTER handled media planning and buying for the campaign.
Prolific North (15 Oct 2018)
PHD Manchester behind CrossCountry tie in with Gordon, Gino and Fred: Road Trip
Account Contacts (71)
Agency Contacts (33)
More In This Category (154)