Campaign (07 Mar 2018)
National Express appoints digital chief
The Drum (21 Feb 2018)
Mastercard hopes to 'Start Something Priceless' with music fueled ad
MASTERCARD has released an emotional new campaign titled 'Start Something Priceless'. The three-minute spot puts six real people with broken relationships into a 'listening room', where they sit opposite each other and listen to music composed by the 2012 Olympic music director David Arnold. The isolation of the glass-pane room is meant to encourage a feeling of safety, while also confronting the participants with each other and encouraging them to make up. The campaign was created by MCCANN LONDON.
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