The Drum (03 Jul 2018)
Wimbledon and Space lean on experiential to cause a racquet around Arrivals
SPACE has created an experiential campaign for the All England Lawn Tennis Club to create buzz about the upcoming Wimbledon tennis tournament. The ads will run across panels at Wimbledon and Southfields stations, displaying five stories with content ranging from player records to the development and use of technology in tennis. It builds on the 'in pursuit of greatness' brand proposition which has already seen an animated spot created by MCCANN.
Press Release (27 Jun 2018)
Ocean Outdoor and All England Lawn Tennis Club agree partnership
OCEAN OUTDOOR is partnering with the All England Lawn Tennis Club to broadcast highlights of Wimbledon on its outdoor large format screens. Curated content will feature every 6 minutes on screens across the country. It will also broadcast the men's and women's final matches on its screen in WESTFIELD LONDON on 14 and 15 July. The coverage will start with an animated spot depicting the evolution of Wimbledon from its creation in 1877 to today, created by MCCANN LONDON.
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