PR Week (02 Aug 2019)
Engine to lead government's £100m no-deal Brexit campaign
THE UK GOVERNMENT has appointed ENGINE to work on its £100m 'Prepare for Brexit' ad campaign. The campaign is designed to reassure the nation ahead of a potential no-deal departure from the European Union on 31 October. It is being described as the biggest government-funded PR campaign since World War II and is set to launch in the next few weeks. MANNING GOTTLIEB is handling media buying, which will include digital, social, TV, outdoor and radio.
Campaign (17 Jul 2019)
John Lewis & Partners "Never knowingly underbowled" by Adam & Eve/DDB
JOHN LEWIS & PARTNERS celebrated England's Cricket World Cup win with an outdoor spot created by ADAM&EVE/DDB. The spot pictured a cricket green with ball and the text 'Never Knowingly Underbowled - Congratulations England'. It ran in St John’s Wood and other nearby train stations for crowds leaving the match, as well as on social and in newspapers the following day. Media was planned by MANNING GOTTLIEB OMD.
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