PR Week (13 Nov 2018)
Waitrose launches Christmas campaign with innovative ITV ad break
WAITROSE has opted for six 30-second spots rather than a longer TV ad for its Christmas campaign. The spots follow people so desperate to tuck into Christmas food that they rush festive traditions. One ad sees a choir performing 'Jingle Bells' race through the song so that they can tuck into mince pies. ADAM&EVE/DDB created the campaign while MANNING GOTTLIEB brokered media. The spots will run on ITV with additional advertising on CHANNEL FOUR'S All 4 platform and in print, digital out-of-home and social channels.
Campaign (31 Oct 2018)
Home Office reminds people that verbal, physical and online abuse could be hate crime
THE HOME OFFICE has rolled out a new campaign to tackle online abuse by reminding people they could be committing a hate crime. The campaign sees the faces of offenders replaced by a police e-fit photo. M&C SAATCHI created a 60-second ad and a series of posters for the campaign, while WAVEMAKER planned media and CARAT and MANNING GOTTLIEB handled media buying. It will launch on 5 November on video-on-demand, digital display and outdoor channels.
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