• News (951)
    PR Week (13 Nov 2018)

    Waitrose launches Christmas campaign with innovative ITV ad break

    WAITROSE has opted for six 30-second spots rather than a longer TV ad for its Christmas campaign. The spots follow people so desperate to tuck into Christmas food that they rush festive traditions. One ad sees a choir performing 'Jingle Bells' race through the song so that they can tuck into mince pies. ADAM&EVE/DDB created the campaign while MANNING GOTTLIEB brokered media. The spots will run on ITV with additional advertising on CHANNEL FOUR'S All 4 platform and in print, digital out-of-home and social channels.

    Read Full Article

    Campaign (31 Oct 2018)

    Home Office reminds people that verbal, physical and online abuse could be hate crime

    THE HOME OFFICE has rolled out a new campaign to tackle online abuse by reminding people they could be committing a hate crime. The campaign sees the faces of offenders replaced by a police e-fit photo. M&C SAATCHI created a 60-second ad and a series of posters for the campaign, while WAVEMAKER planned media and CARAT and MANNING GOTTLIEB handled media buying. It will launch on 5 November on video-on-demand, digital display and outdoor channels.

    Read Full Article