Campaign (18 Jun 2019)
FCA kicks off final phase of Arnie 'head' campaign
THE FINANCIAL CONDUCT AUTHORITY has rolled out the final stage of its PPI deadline campaign starring Arnold Schwarzenegger. As the 29 August deadline approaches, the FCA is releasing five ads that show what will happen to Arnie's animatronic head, the star of its PPI deadline work so far. The first 30-second spot, created by M&C SAATCHI, sees Arnie about to be crushed by a hydraulic press. It will be supported by radio, digital, OOH and social activity. MANNING GOTTLIEB handled media planning.
Campaign (12 Jun 2019)
M&C Saatchi and the7stars launch joint venture
M&C SAATCHI has teamed up with THE7STARS to create a consultancy entitled M&C7 which will assist brands that are struggling to align creative and media thinking. The venture will be lead by Giles Hedger and Jenny Biggam, and run from its own office in central London. It will be staffed by up to 20 employees from each agency who will work alongside freelancers, with permanent appointments scheduled for when the business grows. M&C7 will initially trial the consultancy with existing clients before reaching out to new business. It opens on 4 July.
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