PR Week (26 Jun 2020)
Iceland hires agencies to promote tourism in £10m global brief
M&C SAATCHI has picked up the Promote Iceland account following a pitch. The agency group, including M&C Saatchi London and M&C SAATCHI TALK, will oversee the £10m global business which includes PR, social, experiential and advertising in 20 countries including the UK. M&C Saatchi will work in partnership with Reykjavik-based agency Peel. Iceland opened up its borders on 15 June and is controlling the coronavirus through testing or quarantine on arrival, plus a test and trace system. A campaign will launch in early summer.
PR Week (20 May 2020)
M&C Saatchi Talk begins new era with 'renewed confidence'
TALK.GLOBAL has completed its merger with M&C Saatchi PR to form M&C Saatchi Talk. The combined PR agency has a revenue of £7.8m and 83 staff based in its group head office in London. It has invested in data analytics and evaluation tools to transform its business. No clients have been resigned. The agency will be led by chief executive Jane Boardman and managing director Chris Hides.
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